Insights

Can you continuously improve your website?

  Transcript Sarah Durham: Welcome back to the Smart Communications Podcast. I’m your host, Sarah Durham, and I’m here today with Rory Tucker. Welcome Rory. Rory Tucker: Hey Sarah. Thanks for having me. I’m pretty excited. Sarah Durham: I’m going to give you all a little bit of background about Rory. He is on the team at Advomatic. Advomatic.com is

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What must your website convey right now?

With COVID-19 dominating the news and our lives, we simply cannot go about business as usual. Your nonprofit doesn’t need to be in the healthcare sector to feel the pressure to translate programs and services, events, or volunteer coordination to an online experience.  Given that your website is the first place people are turning to

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Adapting your organization’s website during a crisis

An organization’s website is the first place people look for information, connection, and support – especially now.  Here are a few recent examples and lessons learned.  Help people find what they need fast.  If you have regularly updated news or information to share with your audiences, add a special announcement bar at the top of

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We’ve got your back: planning for Drupal 7 end-of-life

On June 24, 2020 Drupal.org announced that Drupal 7’s end of life has been extended until November 2022 because of the impact of COVID-19 on budgets and capacity. This article still remains relevant– but please note that the dates have been pushed back a year.    If you have a Drupal 7 website, you might

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Should your nonprofit switch its CMS?

Your nonprofit’s content management system was probably set up to meet your organization’s needs whenever your website was last built or updated. But changing something as critical as your CMS is scary. Should you abandon the “devil you know?” What if your new CMS is just as limiting, but in ways you can’t yet anticipate?  

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Why CMOs are the new CTOs

In the past ten years—or even the past five—marketers have gained access to a wealth of new tools. You used to need to be a tech giant like Google or Facebook to do technology-centered, data-driven marketing. Now, all you need is a small team (and the right partners, of course).

So here’s the big question: Has your marketing department kept up with the changes?

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Advotalk: Nonprofit Communications Engine

The Nonprofit Communications Engine, Sarah Durham’s new book, helps nonprofit communicators and leaders to leverage communications in order to advance their mission. In this conversation, Sarah Durham will define what “success” means for nonprofit communications regardless of mission or size, and unpack the six core elements necessary to achieve it.   This invitation-only conversation with

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