Sarah Durham

Photo of Sarah Durham

Sarah is an entrepreneur and creative consultant with a passion for helping nonprofits communicate more effectively so they can advance their missions. 

She founded Big Duck ( in 1994 to help nonprofits increase their visibility, raise money, and communicate more effectively. In 2019, she acquired Advomatic (, to help them online. She spends her days guiding these businesses and talking with nonprofit leaders about their communications.

The author of Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications (Jossey-Bass/Wiley, 2010), Sarah’s expertise has been borrowed by NPR, The Chronicle of Philanthropy, Guidestar, and others. She is a sought-after speaker on branding, fundraising, and other nonprofit communications topics. She was named a “top fundraiser under 40” by Fundraising Success magazine in 2006, and one of the most influential women in technology by Fast Company magazine in 2010. As an adjunct professor at NYU’s Robert F. Wagner Graduate School of Public Service, Sarah taught strategic communications to other aspiring nonprofit communicators for many years.

Posts by Sarah

How can you make your website friendlier and more accessible?

Sarah Durham and Amanda Luker discuss how to constantly improve your website, create different ways to experience content, and run accessibility audits of your nonprofit’s website. Learn how you can make your website friendlier to all users, including those who are differently-abled. Sarah Durham: Welcome to the smart communications podcast. I’m Sarah Durham and I’m

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The importance of creating a good experience with your brand online and beyond

That was then. This is now. In 2013, organizations focused on social good began to embrace marketing automation and make the shift to responsive websites (as opposed to separate mobile ones). Staff, board members, donors, program participants, volunteers, advocates, and others spent most of their time on Facebook™, and just as many were on Google™

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Advomatic’s pledge to be an antiracist business

An anti-racist is someone who is supporting an antiracist policy through their actions or expressing antiracist ideas. This includes the expression or ideas that racial groups are equals and do not need developing, and supporting policies that reduce racial inequity. -Ibram X Kendi, How to be an Antiracist, Random House, 2019   Recent killings of

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AdvoTalk: Inside the ACLU – Digital campaigns with Joe Coakley

Sarah Durham (00:04): Hello, everybody and happy Friday. I am Sarah Durham and I am very excited you are here. You can see I’m joined by Joe Coakley. I’ll be introducing Joe in a second and also Theresa Gutierrez Jacobs who’s a member of the Advomatic team. A couple of pieces of housekeeping before we

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AdvoTalk: Bridging the gap between content creation and technology

  Sarah Durham (00:03): Welcome, welcome and happy Friday everybody. I am Sarah Durham and as you can see I am joined by Marion Marquardt who is my esteemed guest today for this conversation. Before we dig in to our topic, just a little bit of housekeeping. First of all, we have a number of

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AdvoTalk: Content Planning and Management 101

  Sarah Durham (00:04): Hello everybody, this is Sarah Durham and I am delighted to be your host today for the session on Content Planning and Management 101. We still have a lot of people who are logging in. So before we dig into the substance of our discussion today, I want to just do

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AdvoTalk: Marketing place-based programs in an entirely digital world

Sarah Durham (00:00:03): Hey everybody. Thank you for joining us today. I am Sarah Durham. I am the CEO of Advomatic and we are talking today about marketing place-based programs in an entirely digital world. Before we get started, I want to introduce a couple of people to you quickly and tell you a little

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Can you continuously improve your website?

  Transcript Sarah Durham: Welcome back to the Smart Communications Podcast. I’m your host, Sarah Durham, and I’m here today with Rory Tucker. Welcome Rory. Rory Tucker: Hey Sarah. Thanks for having me. I’m pretty excited. Sarah Durham: I’m going to give you all a little bit of background about Rory. He is on the team at Advomatic. is

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