The internet used to feel like the wild west. Websites sprung up like homesteads, built by an enterprising range of people using all sorts of source code. If you worked in the nonprofit sector in the 1990s, the odds are good that your organization built its first site in a proprietary system using custom-built code …Read more »
Sarah is an entrepreneur and creative consultant with a passion for helping nonprofits communicate more effectively so they can advance their missions.
She founded Big Duck (www.bigduck.com) in 1994 to help nonprofits increase their visibility, raise money, and communicate more effectively. In 2019, she acquired Advomatic (www.advomatic.com), to help them online. She spends her days guiding these businesses and talking with nonprofit leaders about their communications.
The author of Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications (Jossey-Bass/Wiley, 2010), Sarah’s expertise has been borrowed by NPR, The Chronicle of Philanthropy, Guidestar, and others. She is a sought-after speaker on branding, fundraising, and other nonprofit communications topics. She was named a “top fundraiser under 40” by Fundraising Success magazine in 2006, and one of the most influential women in technology by Fast Company magazine in 2010. As an adjunct professor at NYU’s Robert F. Wagner Graduate School of Public Service, Sarah taught strategic communications to other aspiring nonprofit communicators for many years.
Posts by Sarah
What does it mean to make your website accessible? Compliant? Just plain easier to use?Read more »
Many US-based nonprofits are still wrapping their heads around data privacy. How should donor, client, and other information be captured? Stored? What counts as an opt-in? Data privacy is a hot topic in governance these days– and it’s not going away. This conversation will unpack GDPR, CCPA, SCA, ePrivacy, and other threads of privacy and …Read more »