Sarah Durham

Photo of Sarah Durham

Sarah is an entrepreneur and creative consultant with a passion for helping nonprofits communicate more effectively so they can advance their missions. 

She founded Big Duck (www.bigduck.com) in 1994 to help nonprofits increase their visibility, raise money, and communicate more effectively. In 2019, she acquired Advomatic (www.advomatic.com), to help them online. She spends her days guiding these businesses and talking with nonprofit leaders about their communications.

The author of Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications (Jossey-Bass/Wiley, 2010), Sarah’s expertise has been borrowed by NPR, The Chronicle of Philanthropy, Guidestar, and others. She is a sought-after speaker on branding, fundraising, and other nonprofit communications topics. She was named a “top fundraiser under 40” by Fundraising Success magazine in 2006, and one of the most influential women in technology by Fast Company magazine in 2010. As an adjunct professor at NYU’s Robert F. Wagner Graduate School of Public Service, Sarah taught strategic communications to other aspiring nonprofit communicators for many years.

Posts by Sarah

Who should manage your nonprofit’s website?

Only a few nonprofits had websites before the late 1990s. Those that did were pioneers, hiring “webmasters” to build and maintain them, often using early code bases and proprietary software. Boy, have things changed! Or have they?  Many people in an organization should meaningfully contribute to making an organization’s website clear, helpful, and useful. Programs

Read more »

AdvoTalk: Robots make bad fundraisers

  Sarah Durham (00:00:01): Hey everybody. Welcome to the webinar today. It is, depending where you are, two o’clock, one o’clock, 11 o’clock and we’re delighted you’re joining us this afternoon. I am Sarah Durham. I am the CEO of Big Duck and also Big Duck’s sister agency, Advomatic. Big Duck is the host of

Read more »

How can you make your website friendlier and more accessible?

Sarah Durham and Amanda Luker discuss how to constantly improve your website, create different ways to experience content, and run accessibility audits of your nonprofit’s website. Learn how you can make your website friendlier to all users, including those who are differently-abled. Sarah Durham: Welcome to the smart communications podcast. I’m Sarah Durham and I’m

Read more »

The importance of creating a good experience with your brand online and beyond

That was then. This is now. In 2013, organizations focused on social good began to embrace marketing automation and make the shift to responsive websites (as opposed to separate mobile ones). Staff, board members, donors, program participants, volunteers, advocates, and others spent most of their time on Facebook™, and just as many were on Google™

Read more »

Advomatic’s pledge to be an antiracist business

An anti-racist is someone who is supporting an antiracist policy through their actions or expressing antiracist ideas. This includes the expression or ideas that racial groups are equals and do not need developing, and supporting policies that reduce racial inequity. -Ibram X Kendi, How to be an Antiracist, Random House, 2019   Recent killings of

Read more »

AdvoTalk: Inside the ACLU – Digital campaigns with Joe Coakley

Sarah Durham (00:04): Hello, everybody and happy Friday. I am Sarah Durham and I am very excited you are here. You can see I’m joined by Joe Coakley. I’ll be introducing Joe in a second and also Theresa Gutierrez Jacobs who’s a member of the Advomatic team. A couple of pieces of housekeeping before we

Read more »

AdvoTalk: Bridging the gap between content creation and technology

  Sarah Durham (00:03): Welcome, welcome and happy Friday everybody. I am Sarah Durham and as you can see I am joined by Marion Marquardt who is my esteemed guest today for this conversation. Before we dig in to our topic, just a little bit of housekeeping. First of all, we have a number of

Read more »