Insights

Who should manage your nonprofit’s website?

Only a few nonprofits had websites before the late 1990s. Those that did were pioneers, hiring “webmasters” to build and maintain them, often using early code bases and proprietary software. Boy, have things changed! Or have they?  Many people in an organization should meaningfully contribute to making an organization’s website clear, helpful, and useful. Programs

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AdvoTalk: Iterate or overhaul?

  Sarah Durham (00:00): A few things about the structure of the Zoom Webinars. So we are recording and after today’s webinar, we are going to post the recording and a transcript of the recording on our website. We will also be sending it out. Usually we send out an email with any resources or

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AdvoTalk: Robots make bad fundraisers

  Sarah Durham (00:00:01): Hey everybody. Welcome to the webinar today. It is, depending where you are, two o’clock, one o’clock, 11 o’clock and we’re delighted you’re joining us this afternoon. I am Sarah Durham. I am the CEO of Big Duck and also Big Duck’s sister agency, Advomatic. Big Duck is the host of

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Website maintenance you can do

A website can be a huge investment of time and money. I know, I’m not telling you anything new. But what if it doesn’t have to be that way?  The key is to continuously improve your website so that you sustain the life of it. Making iterative adjustments and keeping the content fresh will not

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The art of linking

The Internet depends on connections – between computers, between people, between ideas. Links, or “hyperlinks” as they were originally called, are a basic tool for creating these connections. Yet so many websites offer unfriendly pages because their links are poorly written. Visitors can miss important content or be sent on wild goose chases. Those scenarios

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