Insights

AdvoTalk: Content Planning and Management 101

  Sarah Durham (00:04): Hello everybody, this is Sarah Durham and I am delighted to be your host today for the session on Content Planning and Management 101. We still have a lot of people who are logging in. So before we dig into the substance of our discussion today, I want to just do

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Can you continuously improve your website?

  Transcript Sarah Durham: Welcome back to the Smart Communications Podcast. I’m your host, Sarah Durham, and I’m here today with Rory Tucker. Welcome Rory. Rory Tucker: Hey Sarah. Thanks for having me. I’m pretty excited. Sarah Durham: I’m going to give you all a little bit of background about Rory. He is on the team at Advomatic. Advomatic.com is

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What must your website convey right now?

With COVID-19 dominating the news and our lives, we simply cannot go about business as usual. Your nonprofit doesn’t need to be in the healthcare sector to feel the pressure to translate programs and services, events, or volunteer coordination to an online experience.  Given that your website is the first place people are turning to

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Adapting your organization’s website during a crisis

An organization’s website is the first place people look for information, connection, and support – especially now.  Here are a few recent examples and lessons learned.  Help people find what they need fast.  If you have regularly updated news or information to share with your audiences, add a special announcement bar at the top of

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We’ve got your back: planning for Drupal 7 end-of-life

If you have a Drupal 7 website, you might have already heard that the official end-of-life date for Drupal 7 has been officially set for November 2021. Many organizations should upgrade their Drupal 7 sites before then. But that might not be required. Here’s how you figure out what you need to do. “What does

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Should your nonprofit switch its CMS?

Your nonprofit’s content management system was probably set up to meet your organization’s needs whenever your website was last built or updated. But changing something as critical as your CMS is scary. Should you abandon the “devil you know?” What if your new CMS is just as limiting, but in ways you can’t yet anticipate?  

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Why CMOs are the new CTOs

In the past ten years—or even the past five—marketers have gained access to a wealth of new tools. You used to need to be a tech giant like Google or Facebook to do technology-centered, data-driven marketing. Now, all you need is a small team (and the right partners, of course).

So here’s the big question: Has your marketing department kept up with the changes?

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