Insights

What must your website convey right now?

With COVID-19 dominating the news and our lives, we simply cannot go about business as usual. Your nonprofit doesn’t need to be in the healthcare sector to feel the pressure to translate programs and services, events, or volunteer coordination to an online experience.  Given that your website is the first place people are turning to

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Adapting your organization’s website during a crisis

An organization’s website is the first place people look for information, connection, and support – especially now.  Here are a few recent examples and lessons learned.  Help people find what they need fast.  If you have regularly updated news or information to share with your audiences, add a special announcement bar at the top of

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We’ve got your back: planning for Drupal 7 end-of-life

If you have a Drupal 7 website, you might have already heard that the official end-of-life date for Drupal 7 has been officially set for November 2021. Many organizations should upgrade their Drupal 7 sites before then. But that might not be required. Here’s how you figure out what you need to do. “What does

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Should your nonprofit switch its CMS?

Your nonprofit’s content management system was probably set up to meet your organization’s needs whenever your website was last built or updated. But changing something as critical as your CMS is scary. Should you abandon the “devil you know?” What if your new CMS is just as limiting, but in ways you can’t yet anticipate?  

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Why CMOs are the new CTOs

In the past ten years—or even the past five—marketers have gained access to a wealth of new tools. You used to need to be a tech giant like Google or Facebook to do technology-centered, data-driven marketing. Now, all you need is a small team (and the right partners, of course).

So here’s the big question: Has your marketing department kept up with the changes?

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Advotalk: Nonprofit Communications Engine

The Nonprofit Communications Engine, Sarah Durham’s new book, helps nonprofit communicators and leaders to leverage communications in order to advance their mission. In this conversation, Sarah Durham will define what “success” means for nonprofit communications regardless of mission or size, and unpack the six core elements necessary to achieve it.   This invitation-only conversation with

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Advotalk: Bridging the Gap Between Content Creation and Technology

Fundraising. Programs recruitment. Advocacy. Marketing. The website is critical to advance each department’s goals online and organizations all have limited tech resources. Stanford University’s Marion Groh Marquardt will join Sarah Durham to share her techniques for engaging internal stakeholders, juggling tech and bandwidth restraints, and constantly improving a website in any size organization.    

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