Theresa Gutierrez Jacobs

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Theresa Gutierrez Jacobs is an expert project manager with over a decade of agency experience ranging from traditional advertising to digital strategy. An 18-month journey traveling the world inspired her to put her marketing expertise to work for both local nonprofits and global NGOs. Since then, she has worked within agencies that serve nonprofits, including several years working at our sister agency, Big Duck. Theresa lives in Seattle with her husband and toddler, where they find time to be near the water or hiking in the mountains as often as possible.

Posts by Theresa

What are you saying in the accessibility conversation?

Let’s face it, accessibility is a topic that your organization is involved in whether you’re intentionally focused on it or not. If your website meets most guidelines, great! But since accessibility is not a one-and-done thing, what else can you do to make your website even friendlier, more helpful, and better? If you have not

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AdvoTalk: Behind the scenes – How a successful gala went digital

Sarah Durham (00:00:13): Hey folks. A bunch of people are starting to join us right now. We are officially going to get started in a couple of minutes while we wait for more folks to log in. It looks like a bunch of people are coming in. Now I want to just call your attention

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Website maintenance you can do

A website can be a huge investment of time and money. I know, I’m not telling you anything new. But what if it doesn’t have to be that way?  The key is to continuously improve your website so that you sustain the life of it. Making iterative adjustments and keeping the content fresh will not

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Launching a new website during a crisis — Is this the right time?

You were just days, or weeks, away from launching your organization’s new website — the one you spent months reorganizing, redesigning, rewriting — when crisis hit. Now it’s tough to tell: do you launch the website even though it feels like your celebration will be swept away in more pressing news? Or do you wait

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What must your website convey right now?

With COVID-19 dominating the news and our lives, we simply cannot go about business as usual. Your nonprofit doesn’t need to be in the healthcare sector to feel the pressure to translate programs and services, events, or volunteer coordination to an online experience.  Given that your website is the first place people are turning to

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