Sarah Durham (00:00:03): Hey everybody. Thank you for joining us today. I am Sarah Durham. I am the CEO of Advomatic and we are talking today about marketing place-based programs in an entirely digital world. Before we get started, I want to introduce a couple of people to you quickly and tell you a little …
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Launching a new website during a crisis — Is this the right time?
You were just days, or weeks, away from launching your organization’s new website — the one you spent months reorganizing, redesigning, rewriting — when crisis hit. Now it’s tough to tell: do you launch the website even though it feels like your celebration will be swept away in more pressing news? Or do you wait …
Read more »Can you continuously improve your website?
Transcript Sarah Durham: Welcome back to the Smart Communications Podcast. I’m your host, Sarah Durham, and I’m here today with Rory Tucker. Welcome Rory. Rory Tucker: Hey Sarah. Thanks for having me. I’m pretty excited. Sarah Durham: I’m going to give you all a little bit of background about Rory. He is on the team at Advomatic. Advomatic.com is …
Read more »What must your website convey right now?
With COVID-19 dominating the news and our lives, we simply cannot go about business as usual. Your nonprofit doesn’t need to be in the healthcare sector to feel the pressure to translate programs and services, events, or volunteer coordination to an online experience. Given that your website is the first place people are turning to …
Read more »Adapting your organization’s website during a crisis
An organization’s website is the first place people look for information, connection, and support – especially now. Here are a few recent examples and lessons learned. Help people find what they need fast. If you have regularly updated news or information to share with your audiences, add a special announcement bar at the top of …
Read more »We’ve got your back: planning for Drupal 7 end-of-life
On June 24, 2020 Drupal.org announced that Drupal 7’s end of life has been extended until November 2022 because of the impact of COVID-19 on budgets and capacity. This article still remains relevant– but please note that the dates have been pushed back a year. If you have a Drupal 7 website, you might …
Read more »Should your nonprofit switch its CMS?
Your nonprofit’s content management system was probably set up to meet your organization’s needs whenever your website was last built or updated. But changing something as critical as your CMS is scary. Should you abandon the “devil you know?” What if your new CMS is just as limiting, but in ways you can’t yet anticipate? …
Read more »Why CMOs are the new CTOs
In the past ten years—or even the past five—marketers have gained access to a wealth of new tools. You used to need to be a tech giant like Google or Facebook to do technology-centered, data-driven marketing. Now, all you need is a small team (and the right partners, of course).
So here’s the big question: Has your marketing department kept up with the changes?
Read more »AdvoTalk: WordPress or Drupal? Which is right for your nonprofit?
WordPress and Drupal are both popular and powerful content management systems with unique features. This Advotalk will help you get clearer which one is right for you.
Read more »Advotalk: Nonprofit Communications Engine
The Nonprofit Communications Engine, Sarah Durham’s new book, helps nonprofit communicators and leaders to leverage communications in order to advance their mission. In this conversation, Sarah Durham will define what “success” means for nonprofit communications regardless of mission or size, and unpack the six core elements necessary to achieve it. This invitation-only conversation with …
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