Let’s face it, accessibility is a topic that your organization is involved in whether you’re intentionally focused on it or not. If your website meets most guidelines, great! But since accessibility is not a one-and-done thing, what else can you do to make your website even friendlier, more helpful, and better? If you have not …Read more »
Who should manage your nonprofit’s website?
Only a few nonprofits had websites before the late 1990s. Those that did were pioneers, hiring “webmasters” to build and maintain them, often using early code bases and proprietary software. Boy, have things changed! Or have they? Many people in an organization should meaningfully contribute to making an organization’s website clear, helpful, and useful. Programs …Read more »
The importance of creating a good experience with your brand online and beyond
That was then. This is now. In 2013, organizations focused on social good began to embrace marketing automation and make the shift to responsive websites (as opposed to separate mobile ones). Staff, board members, donors, program participants, volunteers, advocates, and others spent most of their time on Facebook™, and just as many were on Google™ …Read more »
Advomatic’s pledge to be an antiracist business
An anti-racist is someone who is supporting an antiracist policy through their actions or expressing antiracist ideas. This includes the expression or ideas that racial groups are equals and do not need developing, and supporting policies that reduce racial inequity. -Ibram X Kendi, How to be an Antiracist, Random House, 2019 Recent killings of …Read more »
AdvoTalk: Inside the ACLU – Digital campaigns with Joe Coakley
Sarah Durham (00:04): Hello, everybody and happy Friday. I am Sarah Durham and I am very excited you are here. You can see I’m joined by Joe Coakley. I’ll be introducing Joe in a second and also Theresa Gutierrez Jacobs who’s a member of the Advomatic team. A couple of pieces of housekeeping before we …Read more »
AdvoTalk: Bridging the gap between content creation and technology
Sarah Durham (00:03): Welcome, welcome and happy Friday everybody. I am Sarah Durham and as you can see I am joined by Marion Marquardt who is my esteemed guest today for this conversation. Before we dig in to our topic, just a little bit of housekeeping. First of all, we have a number of …Read more »
AdvoTalk: WordPress or Drupal? Which is right for your nonprofit?
WordPress and Drupal are both popular and powerful content management systems with unique features. This Advotalk will help you get clearer which one is right for you.Read more »
What Do High-Performing Digital Programs Have in Common?
In their Stanford Social Innovation Review (SSIR) article, “What makes nonprofit digital teams successful today”, authors Jason Mogus & Austen Levihn-Coon outline three common characteristics...Read more »
One Year In: Three Lessons Marketers Have Learned About the GDPR
I’ve started to see patterns in how the most effective marketing teams are not only surviving the GDPR, but are actually using it to market even more effectively and successfully than they ever had before.Read more »
3 Ways to Avoid the Pitfalls in Agile Marketing
According to the 2018 State of Agile Marketing Report by Kapost and AgileSherpas, just over 36 percent of marketers have adopted some form of agile marketing and half of those who haven’t expect to do so within the next year.Read more »