Tagged: content strategy

The art of linking

The Internet depends on connections – between computers, between people, between ideas. Links, or “hyperlinks” as they were originally called, are a basic tool for creating these connections. Yet so many websites offer unfriendly pages because their links are poorly written. Visitors can miss important content or be sent on wild goose chases. Those scenarios

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The roles of the web and how to break in

Over the holidays my brother in-law was asking about the world of the web, and how he might start a career in the industry. I started thinking about all the different disciplines involved in creating a website and I realized that this was going to be bigger than just a few words in between bites

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