AdvoTalk: Behind-the-scenes: How a successful gala went digital

At a time when most events must be virtual or not happen at all, it can feel overwhelming to make the virtual transition for your nonprofit’s big event – your gala. The Shriver Center on Poverty Law recently turned their traditional in-person gala into a three-day virtual event. Go behind the scenes with Shriver’s Marketing

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AdvoTalk: Iterate or overhaul?

2020 took a different route than expected. Did your plans for your website get thrown under the bus along the way? As you look ahead to 2021, now’s a great time to decide if that big website overhaul is really needed after all. Join Rose Liebman and Sarah Durham for a pragmatic talk about when

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AdvoTalk: Robots make bad fundraisers

In the midst of COVID-19, nonprofit fundraisers are looking for ways to humanize their relationships with donors, while also tapping into the increasing accessibility and power of software, tools, apps, and other technologies. Join CEO, Sarah Durham, and Steven Shattuck, author of the book, Robots Make Bad Fundraisers, and Chief Engagement Officer at Bloomerang, as they discuss ways

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The Nonprofit Communications Engine Overview

Hosted by Big Duck In this session, CEO Sarah Durham, and Chief Growth Officer, Farra Trompeter, will provide an overview of The Nonprofit Communications Engine: A Leader’s Guide to Managing Mission-Driven Marketing and Communications. Starting with a self-assessment, participants will learn what a successful nonprofit communications practice should achieve, and the basic building blocks necessary to

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AdvoTalk: The Nonprofit Communications Engine

Starting with a self-assessment, participants will learn what a successful nonprofit communications practice should achieve and the basic building blocks necessary to get there. We’ll define the most important skills for nonprofit communicators (especially on small teams) and how to structure your in-house team for success. We’ll also discuss how your communications priorities and needs

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AdvoTalk: Inside the ACLU: digital campaigns with Joe Coakley

Ever wonder how other organizations manage their digital campaigns? Joe Coakley, Director of Digital Campaigns at the ACLU, will share how his team is structured, what a typical campaign looks like, and how they are adapting campaigns for a fully digital world. This AdvoTalk is free to participate. 

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AdvoTalk: Bridging the gap between content creation and technology

Fundraising. Programs recruitment. Advocacy. Marketing. The website is critical to advance each department’s goals online and organizations all have limited tech resources. Stanford University’s Marion Groh Marquardt will join Sarah Durham to share her techniques for engaging internal stakeholders, juggling tech and bandwidth restraints, and constantly improving a website in any size organization.

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AdvoTalk: Content planning and management 101

Keeping the content and thought leadership on your website mission-aligned, strategic, and current is easier said then done for most organizations. This webinar will break down the basics. We’ll cover: How to craft a content strategy How to build a machine around producing content What it takes to produce good content consistently Setting targets and

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AdvoTalk: Marketing place-based programs in an entirely digital world

Arts, culture, education, social services, and other sectors are all adapting in-person programs online. But how do you do that and still leverage your brand’s voice clearly and effectively? And how do you do it strategically and well? Join Advomatic’s CEO Sarah Durham for a conversation with Kathryn Glass, Chief Marketing and Business Development Officer

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