Insights

We Made a Widget

Our team has been so hard at work over the last few months that we’ve had little time to brag about the accomplishments we’ve achieved for our clients. Well, this time, we have to make the time. Introducing the Maplight Presidential fund raising widget. The Widget is a custom flash doohickey that allows you to

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What “Never Ending Friending” Means

Ever since NewsCorp put out that self-aggrandizing study on how MySpace is the best place ever to buy advertising, I’ve been thinking about what it means. The study was designed to double monthly advertising revenue from $30m to $60 and so much of the methodology is about brand identification and how well MySpacers react to

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Staring into the abyss: 10pm EDT

One of the tasks that seems to persistently find its way to my doorstep is building calendaring systems. Always maddening, incredibly frustrating and never as easy as it seems it should be, building a system that deals with events and dates and times is a rite of passage for many developers. You can always tell

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Drinking Liberally in the news

One of the great orgs we actively support, sponsor, and are building a new website for, is Drinking Liberally (DL). I personally host a DL event at the Mayan theatre in Denver every third Wednesday of the month. The NYC Advomatic team attends one of the NYC DLs every week. Well, apparently, we made an

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The Fish Ladder of Greater Participation

How do you promote deeper participation from your web membership, collect valuable demographics from them, and avoid triggering common negative reactions to data collection? With a clear set of objectives for your web site, and some new ways of structuring features, you can help guide your members to action on behalf of your organization; all

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How Social Networks Think

I’ve had difficulty explaining my networking concepts without resorting to some exasperated cliche like, “that’s just how I think about it.” Well, turns out that scientists at the National Institute of Mental Health are coming to the conclusion that that’s actually how the brain thinks. Of course that’s how I think about it. It’s literally

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The Internet as Third Place

Ray Oldenburg is an urban sociologist who writes about the importance of informal public gathering places. In his book The Great Good Place, Oldenburg demonstrates why these gathering places are essential to community and public life. He argues that bars, coffee shops, general stores, and other “third places” (in contrast to the first and second

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Societal Culture and the Internet’s Clusters

China’s “Netizens” number 130 million – and are growing 30% every year. Second only to the U.S., China is installing Broadband everywhere and internet cafes are the size of K-Marts and as abundant as Starbucks. In 2005, Dr. Guo Liang of the Chinese Acadamy of Social Sciences published a study showing that only two thirds

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Some Great Pictures from NH

This is a great photo set from Steve Garfield. He was in the blogger meeting with Senator Edwards and walked away impressed. You can read his and other New Englanders posts at a few blogs such as this. Edwards, in an unorthodox move, is not asking you to join a campaign. He is asking you

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Netmask width conversion

When setting up various services you will often be required to provide a subnet mask for the ip address you are configuring the service for. Sometimes you need to input the mask in the form xxx.xxx.xxx.xxx/xxx.xxx.xxx.xxx, sometimes in terms of a mask width, or bits, in the format xxx.xxx.xxx.xxx/ww, where ‘ww’ is the mask width

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