TckTckTck
TckTckTck is a GCCA campaign calling for a new fair, strong, binding, and international climate change treaty. The Global Campaign for Climate Action recently formed to build a global groundswell for a strong climate deal in Copenhagen this December. GCCA is a collaboration of International NGOs inspired by the success of the Make Poverty History campaign. GCCA's brand is TckTckTck, to indicate that "time is running out" and the web is at the core of GCCA's strategy.
Challenges & Needs
With over 50 diverse and established NGO partners driving the bus, their own unique mandate as a central unifying force, GCCA had to balance two competing yet interconnected elements. First, supporting partners, ensuring they fill a unique role; adding value and always supporting, not competing with partner interests. Second, direct public engagement: providing a strong, unifying global center-point for media and world leaders; organizing new supporters who aren't reached by an existing NGO partner, and supporting new partners who have low online organizing engagement capacity.
The partner organizations are all running their own independent campaigns but using the TckTckTck brand, pointing to the website, and together, in less than a week, they aggregated nearly 1,000,000 supporters to the cause!
Solution
TckTckTck.org is built using Drupal 6 and several staple contributed modules, including CCK, Views and Panels. Each Partner organization is given a User account, allowing them to directly enter Stories, Partner Campaigns, and Partner Actions into the site. If a user of the site goes to the partner's user profile page, such as Greenpeace, they'll actually see the content displayed associated with that Partner, including images, logos, and videos. Several flash files on the site pull in additional content directly from Partner organizations.
Editors can easily add and list videos from YouTube and Vimeo. Videos can be attached to many different kinds of content, including blog posts, by simply adding the URL of the video. On the listing page at http://tcktcktck.org/video, site administrators can choose which videos to feature at the top and the order in which to display them. In all of these video pages, we used Lightbox2 to display the video in a popup that appears on the same page.
Advomatic is just one of the many companies behind the success of TckTckTck.org. Communicopia did the strategy and project management. Biro Creative's team produced the beautiful designs and flash animations. Capulet Communications developed and executed the social media strategy, much of which is to credit for the over 1 million pledges in the first week. Nitobi developed the mobile smartphone application. Last but not least, Hoggan and Associates is behind the blogging strategy. Advomatic succeeds both on its own and working with international teams and experts like we did on TckTckTck.
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