GLAAD
The Gay and Lesbian Alliance Against Defamation (GLAAD) is dedicated to holding the media accountable for the words and images they present, ensuring that the concerns of the LGBT community are communicated.
Challenges & Needs
GLAAD came to Advomatic seeking to update their web properties. The limitations of their non-Drupal Content Management System had compelled GLAAD to develop multiple external sites to meet their needs. This hurt their Search Engine Optimization ranking, created organizational inefficiencies, and made it difficult for visitors to understand the full range of the organization's resources and content. GLAAD needed to combine several of their external sites into one architecturally sound and usable site built in Drupal.
The new site needed to address the needs of GLAAD's three key audiences: journalists, LGBT Community and Advocates and Allies.
Results
Advomatic developed a new site for GLAAD.org applying best practices in usability and architectural design. We installed the Drupal Content Management System to enable staff to easily update site content and provide scalability for future development and created a mobile version of the site.
We combined GLAAD's various web properties into one site. Key functionality from external sites was integrated into the main website and legacy content was migrated into Drupal.
Advomatic built a news aggregator based on GLAAD's daily newsletter listing important stories of the day from various sources, with a private version for trusted users to publish and share stories. We developed new tools for user-reported media bias incidents and take actions. We installed Apache Solr for high-performance search.
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