frogloop, Care2's non-profit communications and marketing blog, featured Advomatic's Click-to-Call tool, describing it as the first successful tool of its kind.
Recent Click-to-Call campaigns include Health Care for America NOW! and SEIU.
Allyson Kapin of froploop says that phone advocacy is now "ready for primetime":
I love the concept of “patch-through” telephone call campaigns because it promises to help organizations empower their constituents to call their Members of Congress offices and directly express their position on important legislative bills. However, for many years these kinds of campaigns have been tricky – to say the least – to pull off successfully. For one thing, the staff time and budget it takes to run patch-through call campaigns can be overwhelming. You have to coach constituents effectively so they don’t end up stuttering and confused at the moment when they suddenly find themselves on the phone (thanks to you) with their Congressional office. Plus it’s difficult to measure results, because there aren’t many good reporting tools.
Click2Call, a new online tool that the folks at web development firm Advomatic have built on Drupal’s open-source software platform, is the latest indication that patch-through call campaigns may finally be ready for prime time. Recent reports suggest that such campaigns have become a lot smoother -- with helpful reporting tools to boot. Groups ranging from SEIU to Health Care for America Now have been integrating Click2Call into some of their online advocacy programs.
The article later quotes Julie Blitzer, Advomatic's New Projects Coordinator:
“The power of this tool is similar to other new media tools that are changing advocacy – by removing barriers to entry,” says Julie Blitzer of Advomatic.
Care2 also featured one of our recent Click-to-Call clients discussing the success of the tool for her campaign:
Health Care for America NOW's Levana Layendecker
For more information on how Advomatic's Click-to-Call technology can help your organization with outreach, Click Here.
