Fred Gooltz

What is Strategic Communications? Read more here.

Fred is an online communications strategist specializing network organizing and messaging. Before joining Advomatic, Gooltz was a political operative in traditional disciplines: director of communications, GOTV director and volunteer coordinator. Six years ago, he started using online social networks to do volunteer recruitment and coordination for Democratic candidates for office. Subsequently with Advomatic, he's created innovative strategies for clients’ electoral races, issue advocacy and fundraising campaigns.

He has presented his research and strategy innovations at conferences across the country, given trainings at online organizing camps such as NOI and he has published his research in journals such as "Person to Person: Harnessing The Political Power of Online Social Networks and User-Generated Content", Institute for Politics Democracy & The Internet - George Washington University.

Some of his original outreach tactics were reviewed at Personal Democracy Forum and here.

Fred serves on the steering committee of Drinking Liberally and its umbrella organization Living Liberally. With Living Liberally, Fred developed a Swing State Project referral service in 2004 called "Do More Than Vote" which matched New Yorkers with the volunteer opportunities in NH, PA and OH that best suited them. In the 2006 Midterm elections, DMTV went national using the Drinking Liberally model.

Prior to his American political involvement, Fred worked with the London political debating society "Academic Inn" led by John Papworth, editor of London's Fourth World Review and author of "Small is Powerful" -- a book subtitled "The Future as if People Really Mattered" which informed his views of people-powered political movements.