Strategy Blog

Fred Gooltz
Mar 10, 2007

The Internet as Third Place

Ray Oldenburg is an urban sociologist who writes about the importance of informal public gathering places. In his book The Great Good Place, Oldenburg demonstrates why these gathering places are essential to... more
Fred Gooltz
Mar 10, 2007

Societal Culture and the Internet's Clusters

China's "Netizens" number 130 million - and are growing 30% every year. Second only to the U.S., China is installing Broadband everywhere and internet cafes are the size of K-Marts and as abundant as Starbucks. In 2005, Dr. Guo Liang of the ... more
Fred Gooltz
Sep 27, 2006

What works on MySpace

Over here at Future Majority, I answered a question about how one can make MySpace work. I brought up an example of "virtual-to-field back to virtual mobilization." The hugely unfunny and equally popular comic Dane Cook is the example.... more
Fred Gooltz
Sep 13, 2006

Migration and Evolution, Intelligently Designed: YouTube

Culture grows and spreads through environments organically. It evolves. When culture spreads via built environments, its evolution can be intelligently designed. Consider this example: What I know of as Lindy Hop, that athletic, exuberant, acrobatic dance, was essentially invented at the... more
Fred Gooltz
Jul 25, 2006

Identity in Network Culture: MySpace

What is the culture of MySpace? Youth culture in my town's high school was dominated by the jocks and their rivals, the burnouts. The closer the burnouts were to jocks, preps, or worse their parents, the more miserable they felt about themselves. The further away from the mainstream, the greater... more
Fred Gooltz
Jul 5, 2006

The People Who Run The World

Malcolm Gladwell wrote an article in The New Yorker in 1999 called "Six Degrees of Lois Weisberg." In it, he tangentially explains how it's been mathematically proven that Kevin Bacon is NOT ... more
Fred Gooltz
Jun 13, 2006

Online Tactical Communications Counter Terrorism

The New Yorker had an article recently about a consultant who monitors blogs and messageboards for her client. She keeps her eyes peeled for keywords, "flame-ups", coded messages, and signs of attacks. It's something like the ... more
Syndicate content
Contact Us

Advomatic on Twitter