Strategy Blog
![](http://www.advomatic.com/files/imagecache/profile_pic_blog/pictures/picture-9.png "What "Never Ending Friending" Means"){kind=small}
What "Never Ending Friending" Means
Ever since NewsCorp put out that self-aggrandizing study on how MySpace is the best place ever to buy advertising, I've been thinking about what it means. The study was designed to double monthly advertising revenue from $30m to $60 and so much of the methodology is about brand identification... more
The Fish Ladder of Greater Participation
How do you promote deeper participation from your web membership, collect valuable demographics from them, and avoid triggering common negative reactions to data collection?
With a clear set of objectives for your web site, and some new ways of structuring features, you can help... more
How Social Networks Think
I've had difficulty explaining my networking concepts without resorting to some exasperated cliche like, "that's just how I think about it."
Well, turns out that scientists at the National Institute of Mental Health are... more
The Internet as Third Place
Ray Oldenburg is an urban sociologist who writes about the importance of informal public gathering places. In his book The Great Good Place, Oldenburg demonstrates why these gathering places are essential to... more
Societal Culture and the Internet's Clusters
China's "Netizens" number 130 million - and are growing 30% every year. Second only to the U.S., China is installing Broadband everywhere and internet cafes are the size of K-Marts and as abundant as Starbucks.
In 2005, Dr. Guo Liang of the ... more
What works on MySpace
Over here at Future Majority, I answered a question about how one can make MySpace work. I brought up an example of "virtual-to-field back to virtual mobilization." The hugely unfunny and equally popular comic Dane Cook is the example.... more
Migration and Evolution, Intelligently Designed: YouTube
Culture grows and spreads through environments organically. It evolves. When culture spreads via built environments, its evolution can be intelligently designed.
Consider this example: What I know of as Lindy Hop, that athletic, exuberant, acrobatic dance, was essentially invented at the... more
Identity in Network Culture: MySpace
What is the culture of MySpace? Youth culture in my town's high school was dominated by the jocks and their rivals, the burnouts. The closer the burnouts were to jocks, preps, or worse their parents, the more miserable they felt about themselves. The further away from the mainstream, the greater... more
The People Who Run The World
Malcolm Gladwell wrote an article in The New Yorker in 1999 called "Six Degrees of Lois Weisberg." In it, he tangentially explains how it's been mathematically proven that Kevin Bacon is NOT ... more
Online Tactical Communications Counter Terrorism
The New Yorker had an article recently about a consultant who monitors blogs and messageboards for her client. She keeps her eyes peeled for keywords, "flame-ups", coded messages, and signs of attacks. It's something like the ... more
Advomatic on Twitter
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If building your website stresses you out, and you are at #NN10, stop by our booth, get a chair massage, and share your internet woes.July 21, 2010 - 8:18pm
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For DrupalCamp Colorado participants we're offering a free month of hosting. Use coupon code "dcco10". http://is.gd/d5fHq #dcco10 Exp 7/5June 26, 2010 - 1:44pm
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Big News - Advomatic will be the first to offer fully managed @pantheon_drupal hosting! http://bit.ly/9abQmJ #drupal #hostingJune 22, 2010 - 1:44pm
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At #NN10, we will be bringing back our 15 minute chair massage booth. Services will be handled by professional therapists, not #drupal devs.June 17, 2010 - 1:30pm
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We're sponsoring Drupal Camp CO. @advodude will maybe be presenting, if we gets enough votes for our session! http://bit.ly/cT1eOj #dccoJune 7, 2010 - 1:04pm