Strategy Blog

Julie Blitzer
May 28, 2009

New Yorkers for Marriage Equality: How We Fight the Good Fight at Home and at Work

I came to work for Advomatic because we "fight the good fight," giving progressive organizations the tools and strategies they need to succeed online. Almost everyone on the Advoteam contributes back to the community outside of work too,... more
Fred Gooltz
May 7, 2009

New York State Senate, Advomatic, and the Politics of eGovernment

New York State Senate
Last November, after most of the last century in the minority, the New York State Senate Democrats finally won control of the State’s upper chamber. With the majority came budget control and the power to make Senate-wide infrastructure choices - including internet decisions. This is how... more
Fred Gooltz
Mar 5, 2009

Crazy Idea for Recovery.gov

I don't know how it could possibly happen, but wouldn't it be amazing if the economic stimulus capital being infused back into circulation in order to jump start our stalled economy was tracked on Recovery.gov. Literally tracked. Like Where'sGeorge.com but less sketchy. Is it possible... more
Fred Gooltz
Mar 4, 2009

What LinkedIn's Reorganization and OFA 2.0 Means for Politech Online

Many internet theorists speak of social networks online as a 'map of the relationships between individuals.' Politech thinkers and online organizers like myself, have taken these principles and used them to inform the social software we built for campaigns and political advocacy organizations... more
Fred Gooltz
Oct 27, 2008

Drupal Runs An Election Flash Widget

Drupal has powered a number of politech widget systems this election cycle, such as the Register to Vote widget from Rock the Vote. We are proud to add this new Get-out-the-Vote (GOTV) widget to the ranks of distributed technology systems this year. ... more
Fred Gooltz
Feb 21, 2008

Hollywood Influence on Online Politics

When Black Eyed Peas' Will.i.am released the "Yes We Can" video mashup of Obama's speech / song, many wondered why the file was uploaded to a relatively unknown site called DipDive.com. Phase 2 of the DipDive project is phenomenal. ... more
Fred Gooltz
Jan 30, 2008

Early Innovators Are We

The Nation, America's oldest weekly magazine and most widely read journal of opinion reported recently on the "new tools and new talent" that is infusing the Democratic Party and buttressing the progressive left. It is fitting... more
Fred Gooltz
May 3, 2007

What "Never Ending Friending" Means

Ever since NewsCorp put out that self-aggrandizing study on how MySpace is the best place ever to buy advertising, I've been thinking about what it means. The study was designed to double monthly advertising revenue from $30m to $60 and so much of the methodology is about brand identification... more
Aaron Welch
Mar 19, 2007

The Fish Ladder of Greater Participation

How do you promote deeper participation from your web membership, collect valuable demographics from them, and avoid triggering common negative reactions to data collection? With a clear set of objectives for your web site, and some new ways of structuring features, you can help... more
Fred Gooltz
Mar 14, 2007

How Social Networks Think

I've had difficulty explaining my networking concepts without resorting to some exasperated cliche like, "that's just how I think about it." Well, turns out that scientists at the National Institute of Mental Health are... more
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