Adam Mordecai graduated from the University of Evansville with a BFA in Theatre, with a minor in Design. Upon graduation he moved to Los Angeles and started pounding the pavement, focusing on film production and performance. In order to pay the bills, he began doing web design and Internet consulting on the side. What started out as a hobby turned into a full time Internet marketing job in New York City, doing strategic planning for online job placement, which provided Adam with extensive knowledge of internet marketing applications.

In early 2003, Adam managed to discover a blunt spoken politician named Howard Dean. Starting as a volunteer he soon occupied a full time staff position. One thing led to another and soon he was running 15,000 person rallies in city parks. After several successful events he was shipped off to Des Moines, Iowa and tasked with developing a volunteer tracking web system that would ultimately become the Perfect Storm. He then got a crowd of Dean volunteers pumped up on caucus night, forcing a weary Howard Dean to shout over the screaming masses, which in turn, brought the campaign to a screaming halt.

After his recovery, Adam began building websites for his friends from the campaign. While Aaron built the backend of the popular sites Change For America and Joe Trippi.com, Adam designed their user interfaces. Realizing their long term potential, Adam suggested starting a company. Soon after, Advomatic was born.

Adam has extensive web design experience, developing html, javascript and css sites for several years, as well as expert level knowledge of the Drupal content management system. Thanks to his time on the Dean campaign he also has developed valuable knowledge about developing internet outreach and emarketing strategies.